I'm no fan of the LAETH Y LLAN (Village Dairy) yoghurts, which seem to be the main brand stocked by virtually every shop in North Wales (from supermarkets to garage mini-marts to farm shops) - they're bland, over-sweet and don't taste anything like yoghurt to me.
So it's good to see that Morrisons in Colwyn Bay have started stocking the far superior Longley Farm range. They're cheaper (34p) and actually taste like yoghurt. Typical ingredients list:
(Longley Farm Blackcurrant yoghurt - 150g pot):
YOGHURT
BLACKCURRANTS (8.0%)
UNREFINED FAIRTRADE CANE SUGAR
By comparison, typical ingredients list for LAETH Y LLAN (Village Dairy) yoghurts:
(Village Dairy Blackcurrant yoghurt - 125g pot):
YOGHURT
SUGAR
BLACKCURRANT FRUIT 4.5%
(SUGAR, BLACKCURRANTS, WATER,
MODIFIED MAIZE STARCH,
FLAVOURING,
CITRIC ACID,
POTASSIUM SORBATE)
I think Morrisons started just putting a few pots of Longley Farm on the shelves (possibly surplus from English stores), but people bought them, so they've become a regular (they're on the far right of the aisle). I'm all for stocking local manufacturers, as long as it doesn't create a monopoly of tasteless sugary starchy slop. Rant over - please feel free to remove if not appropriate