Plastic is on the menu was a phrase used by HRH Prince Charles last week.
It was in reference to the countless pieces of micro plastics which are turning our seas into a plastic broth.
I watched a documentary about the subject on Sky Atlantic over the weekend, and I was in shock.
I had no idea it had got so bad.
Everything from a little village on a tidal Loch in Scotland, which on a daily basis receives a beachful of plastic debris from around the world, to a CT scan of a mussel, showing the extent of micro plastics in the seafood we eat.
I couldn't get it out of my mind.
So, earlier today I set off to West Shore in Llandudno armed with a black sack, and I even forgot my gloves!
In only 30 minutes, this is what I picked up from a tiny area along the waterfront as the tide was ebbing, and the high tide watermark where the seaweed lies.
It's absolutely sickening and frightening in equal measure.