Food price rises are returning to "more normal" rates, research suggests, although shoppers are still seeking out cheaper own-brand goods.
Grocery price inflation - the rate at which prices increase - has fallen to 2.4%, according to research firm Kantar, the lowest since October 2021.
The findings come ahead of official figures due on Wednesday which are expected to show a sharp drop in overall inflation.
The easing of price rises has raised expectations that the Bank of England will cut interest rates this summer.
Kantar said that despite the easing of food price rises, shoppers were still following money-saving habits.
"Typically, an inflation rate of around 3% is when we start to see marked changes in consumers? behaviour, with shoppers trading down to cheaper items when the rate goes above this line and vice versa when the rate drops," said Fraser McKevitt, head of retail and consumer insight at Kantar.
"However, after nearly two and a half years of rapidly rising prices, it could take a bit longer for shoppers to unwind the habits they have learnt to help them manage the cost of living crisis.
"Own-label lines are proving resilient, for example, and they are still growing faster than brands, making up over half (52%) of total spending."
Sales of premium own-label ranges remained popular, up by 9.9% from a year earlier.
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